As an award winning, multi-platform producer, on-air host, actress and voice-over talent, Yasmine Richard is used to being where the action is and her resourcefulness has been an asset to her career from day one. Years ago, while still an intern at “Dateline NBC,” Yasmine Richard often ventured to Times Square during her free time. Fascinated by the energy of the area, she hopped on a line she saw forming outside of MTV’s headquarters, knowing nothing other than it would get her into the building. She would soon learn that the line was for the hip hop show “DFX” and immediately seized a newfound opportunity. Like a “Trojan Horse” in Nikes, the amiable and determined Yasmine Richard wasted no time in meeting the coordinating producer of MTV’s News Department while on the set of the show. From that initial encounter, a relationship ensued, culminating with an offer for full time work in June of 2001.
Hard working and motivated, she could not have started her assignment at a more challenging time. Cutting her teeth on a range of events which included pop singer Aaliyah’s death in August and the tragedy of 9/11 that September, Yasmine Richard learned to balance both the world of entertainment and hard hitting breaking news.
As part of the MTV family, Yasmine Richard witnessed the start of many careers, but takes particular pride in the personal and integral role she played early on in the career of Kanye West. Though receiving accolades for his work on Jay-Z’s 2001 album, Blueprint, West’s attempts to transition from producer to artist were met with great skepticism. Having befriended the now international star during her initial year at MTV, she rallied on his behalf and convinced her peers and superiors of his potential. Within a year, West would be introduced to the masses via “You Hear It First,” a popular MTV News program known for breaking new artists. Her actions, a testament to her steadfastness, further illustrated that she had an ear and eye for true talent. That project also marked the beginning of a friendship between Creative Control founders, Coodie Simmons & Chike Ozah, two mutual friends of Yasmine. In need of footage for Kanye’s YHIF piece, Yasmine inquired with the rapper about footage, he referred his friend/documentarian Coodie Simmons. On a whim, she felt that Coodie ought to know Chike Ozah, a close friend who worked in the graphics department at MTV. Months later, the two (Simmons & Ozah) would go on to direct West’s “Through The Wire” music video.
In a difficult career decision, Yasmine Richard moved to Los Angeles in 2004, and quickly established herself as one of the most sought after field producers on either coast, working with Justin Timberlake, Beyonce, Robert Downey Jr, Fmr. President Bill Clinton, Drake, Christina Aguilera, Will Ferrell, Ben Stiller, Jamie Foxx, Mary J. Blige, Jay Z, Charlize Theron, Mo’Nique & Kanye West to name a few.
Throughout the years Yasmine Richard has continued to contribute to MTV’s groundbreaking programming, producing content for upbeat fare such as “TRL,” the “MTV Video Music Awards” and the “MTV Movie Awards” to thought provoking pieces like “Our New Reality” (special on 9/11),“Nightmare in Neverland” (Michael Jackson trial special) and the worldwide concert to combat poverty, “Live 8.” An avid music fan and student of the industry she frequently pitches ideas from a fresh and unique perspective.
As of late, Yasmine has joined FUSE as a host for various programs including Fuse News Presents: Justin Bieber, Top 20 Countdown and more. You can also catch her work as a freelance field producer & host on various entities including VH1, Sprint, Verizon, DipDive, TVOne, HipHollywood, AOL Black Voices, The Insider, Global Grind and Entertainment Tonight. Yasmine also occasionally guest co-hosts on Sway In The Morning on Shade 45 Sirius satellite radio show.
Playfully dubbed “Young Winfrey” by Hip Hop historian/journalist Shaheem Reid for her entrepreneurial spirit, Yasmine is long applauded for her on-camera presence while bringing her energy from behind the scenes to the front of the camera. Queens, New York born and Texas reared, the current Los Angeles resident has the perfect balance of “New York hustle, Southern charm and Hollywood fabulousness” to make a major dent in the industry.